Digital assistants are fast becoming a part of our everyday life transactions; whether it’s booking a holiday, scheduling appointments, or finding the nearest ATM.
What consumers really want – is to forget they are talking to a computer, robot or artificial intelligence.
What brands really want – is to talk to their customers in their language and make it easy to answer all their questions, giving good old fashioned corner store customer service.
Businesses are focusing on implementing conversational AI as a priority. The shift to conversation-driven interaction between humans and computers is underway.
It is estimated that by the end of 2020, 67% of people will expect to see or use conversational computing interfaces when talking to a business.


Conversation with virtual assistants is limited to simple questions and command tasks. For example, “Siri, what’s the weather today?” or, “Alexa, set a 5-minute timer”.
Any application that has to be loaded with data is a chatbot. Chatbots have to be scripted and programmed with fixed decision trees.


Conversational AI refers to the use of messaging apps, speech-based assistants and chatbots to automate communication and create personalised customer experiences at scale.
Conversational AI is a powerful tool as it facilitates unlimited and simultaneous unique customer conversations with customers. Conversational AI:

-Creates engaging experiences universally
-Improves the overall user experience, increasing customer satisfaction & loyalty
-Increases levels of collective intelligence
-Increases sales across digital commerce channels
-Lowers costs of customer services
-Increases employee productivity by automating high frequency and routine service desk interactions

Ami is a conversational AI.

Conversational AI has been shown to deliver a 30% cost saving by accelerating and improving operational efficiency, whilst also increasing sales by over 15%.

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