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13th of June 2024

Intellectual Property and Generative AI

In the rapidly evolving generative AI space, a significant issue has come to the forefront: the use of artists' work without their permission and with no compensation. This situation raises pressing questions about intellectual property rights and the ethical responsibilities of AI companies.

We believe that artists should have the authority to decide if their work is used by generative AI models and should receive compensation if it is. The responsibility to ensure this happens lies with the generative AI companies, not with the artists.

Currently, artists are not compensated for their work that generative AI companies use to make money. This state of affairs is fundamentally unfair and disregards the value of artistic creation. Just as musicians have options in the music streaming industry, artists should be able to opt-in or opt-out of their work being used by AI models. This choice respects their creative rights and acknowledges the effort and talent that goes into their work.

Generative AI companies must bear the responsibility for ensuring that artists are fairly compensated. Implementing a licensing fee for artists who choose to opt-in can be a practical solution. This fee could be structured similarly to royalties in the music industry, where artists receive a cut of the earnings generated from their work. Transparency is key; the public should be aware of which companies are paying artists, promoting a culture of fairness and accountability.

The current use of artists' work without permission or compensation is unacceptable. Moving forward, AI companies must prioritize ethical practices by allowing artists to opt-in or opt-out and ensuring they are compensated when their work is used. Furthermore, companies should ensure their products are not used for harmful purposes, respecting both the creators and the wider public.

Generative AI holds immense potential, but its development must be guided by principles of fairness and respect for intellectual property. Artists' contributions should be recognized and valued, ensuring a future where technology and creativity coexist harmoniously. By implementing fair compensation practices and promoting transparency, we can create an environment where both artists and AI companies thrive, fostering innovation and creativity in a mutually beneficial manner.



Juliette van Steensel



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