13th of June 2024
Intellectual Property and Generative AI
In recent years, generative AI has become extremely popular, being used by students and big companies alike to generate text and images. But its meteoric rise has also brought with it new, pressing issues surrounding intellectual property.
We know that generative AI needs to be fed content to generate text and images. Exactly how it does this is not clear to the public; nor is it clear to the creators whose work is being used for these generative models to work. What is clear is that generative AI models must use other people’s content to function, and hence that companies creating generative AI models profit from other people’s work. Meanwhile, creators of original content are in the dark about if and how their work is used and do not see a penny of the money their content earned these generative AI companies.
A solution to the issue of intellectual property and generative AI could involve an opt-in/opt-out system. This would give artists the freedom to decide whether they want their work to be used in generative AI models. If an artist opts out, their work cannot be used by generative AI models to generate content. If an artist chooses to opt-in, a licensing fee can be implemented to ensure the artist is paid fairly for their work. This would not only create a transparency currently lacking in the process used by generative AI models to generate content, but also give artists back the power over their work.
We believe that artists should have the authority to decide if their work is used by generative AI models and should receive compensation if it is. The responsibility to ensure this happens lies with the generative AI companies, not with the artists. Generative AI will only become more ingrained in our society, so it is important for generative AI companies to take this responsibility now.
Author
Juliette van Steensel
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